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American Girls As We Want Them to Be
Girls' stuff, kiddie lit, and U.S. history.
Lauren F. Winner | posted 9/01/1998



When I was eight years old, my older sister began to subscribe to Seventeen. I was very jealous. Having outgrown Cricket, I had no magazine to read and had to content myself with flipping through my parents' National Geographic or sneaking into Leanne's room to look at Seventeen. Never one to be outdone, I decided to create my own magazine, Eight. I spent days laboring over the cover art, crayoning a girl, with magenta-streaked hair and pink glasses (like me), standing in a black sweatsuit with purple trim (like me), sporting jellies on her feet and plastic bangles on her arm (like me), clasping a kitten and a book in her hands (again, like me).

The articles I wrote for Eight, however, did not have very much to do with me at all. They were modeled after the articles in my sister's magazine, all about dates (which I would not go on for another six years), earrings (which my parents did not allow me to have for another two years), and make-up (which I still do not wear very often). I missed American Girl, which was launched by Pleasant Company in 1992, by a scant eight years. Now, girls seven to twelve have a magazine of their very own.

The magazine is not Pleasant Company's only product, of course. Most famous, and ubiquitous, among their merchandise is the American Girls Collection, billed in promotional material as "Books, Dolls, Dresses, and Other Delights." The heroines of the American Girls Collection are nine-year-old girls from different historical moments: Felicity, living in pre-Revolutionary Virginia; Josefina, introduced last fall, a New Mexican girl in 1824 (when New Mexico was still part of Mexico); Kirsten, a Swedish immigrant to Minnesota in 1854; Addy, a Southern slave who escapes to Philadelphia with her mother; Samantha, a wealthy Victorian orphan from New York; and Molly, a bespectacled midwesterner waiting out World War II.

Instilling confidence in girls— and it is around age nine that girls "hit the wall" regarding self-esteem, body image, and math smarts— is an unabashed aim of Pleasant Company, and for that we should shout its praises from the rooftops.

And then there are the dolls, one of each girl, which can be purchased, along with one paperback book, for $82. The dolls arrive clad in period apparel, with accessories sold separately. The Kirsten doll, for example, is dressed in a blue calico dress topped by a red-and-white striped apron, stockings, pantlettes, and brown lace-up boots. Her accessories include an embroidered handkerchief, a spoon-bag with a wooden spoon, an amber-colored heart necklace, and a red-and-white checked bonnet. Pleasant Company offers eight additional Kirsten outfits, as well as a doll-sized school bench, a wooden oval lunchbox, a slate with a slate pencil and a ruler, a Saint Lucia tray with two Saint Lucia buns and a sprig of greenery, a trestle table with matching chairs, stoneware dishes and wooden bowls, a friendship quilt, a fishing rod and bait (and even trout to catch), a washstand and bed, a candle and candlestick, a foot stove, a bird whistle, two stoneware crocks for collecting honey, and more. The entire collection, plus doll hair and skin-care kits, can be purchased for just over $1,000.

Your Felicity doll can be made to feel at home by the purchase of a travel trunk, a hand-held fire screen, a lantern, a shuttlecock and battledore, a guitar, a needlework frame, a tea table and chairs, a hornbook, an inkwell, and a writing chair modeled after the one Thomas Jefferson is believed to have perched upon when he wrote the Declaration of Independence. Addy collectors can acquire a lazy Susan table and ladder-back chairs, a copper pitcher, an ice-cream maker, a striped school satchel, a cutter sled, a wooden bandbox, and a sweet potato pudding kit. Real girls can buy period clothing in sizes 6X to 16, including nighties, Victorian party dresses, and a Swedish Saint Lucia Wreath.


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