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Did Joe DiMaggio Miss His Calling?
The cramped imagination of utilitarian ethics.
by John Schneider | posted 3/01/2004



How Much is Enough?
How Much is Enough?

How Much
is Enough?
Hungering for God
in an
Affluent Culture

by Arthur Simon
Baker Books, 2003
208 pp. $11.99, paper

Calls for simple living have played a vital role in Christian history. But with rare exceptions they have presented themselves as discretionary, as what ancient theologians called counsels, and not as commands. Most often they understand their "counsel" as an alternative to a life of involvement in the world. What is remarkable about today's evangelical advocates of "simpler living" is that they present it as normative for all Christians, and they see it as nothing less than a strategy for transforming the culture of modern capitalism. I believe it is a mistake to present "simpler living" that way.

A case in point is Arthur Simon's book, How Much Is Enough? Hungering for God in an Affluent Culture. If Simon had written this book as a discretionary "counsel" and not as issuing an ethics-shaping "command," and as a mandate for transforming the character of capitalism, one could but admire its many virtues. In the early chapters, Simon gives us a gentle but firm shaking on distorted spiritual priorities. How pathetic and sad it is to think that we could be so very affluent and still not be content. Simon properly notes that in centuries past not even royalty dared dream of the affluence we commonly now enjoy. Yet it seems that many of us are still unsatisfied. Vast waters of wealth are everywhere, but for the insatiable there is "not a drop to drink." On this level, the question in the title, "how much is enough?" has its answer. Most of us, if we are healthy, already have enough, and we should not crave more.

It is a truism that most of us could and should be giving more to the global poor. But here, trouble starts for the model as an ethics of capitalism. In this economic order, percentages of income simply given away do not take into account the moral configuration of someone's economic life as a whole. What of production and its liberating effects? What of investments in businesses, employees' benefits, in insurance for family, in our own pensions, or in funds for college? Simon occasionally mentions the realities of economic infrastructure, but his approach naturally keeps the focus on superstructure—actions of simple consumption and distribution. This limited economic focus inevitably shapes the moral analysis.

For instance: if the consumption of luxuries is (most often) morally evil (see below), what is the consequence for our Christian teaching on vocation in business and the professions? Nearly all occupations in modern capitalism are immersed in the business of creating markets for, manufacturing, wholesaling, advertising, competing, retailing and/or investing in the habitual consumption of non-necessities. What is the consequence, say, for someone whose business is to manufacture high-end carpeting? How are his "manufacturing actions" related to the morally dubious "consumption actions" in question?

Simon's story about his own family huddling to ponder how they could justify having rugs in their home is quite a display of personal scruples. But it is not a very penetrating moral example for our businessman and his employees. They will, however, be interested in hearing more about Simon's claim that dramatic reductions in consumption of non-necessities (new homes in California, say) will not cause depression for that economy, since the poor (in Brazil, say) who receive the redirected money will spend it (presumably in Brazil). And the nearly singular focus on consumption and distribution also encourages a simplistic application of Jeffrey Sachs' recent argument for eliminating the poverty of children worldwide, and thoroughly uncritical acceptance of the claim that debt-relief is the best moral solution for the problems of poor debtor nations.


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