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Wise, who was given a puny severance package, and Tupper, who sold his company later that year, retired to obscurity. Before they did, "Tupperware!" suggests, they realized the essential American aspiration. To those who stored their dreams in it, Tupperware was never about making plastic bowls but about making themselves.

Nathan Bierma is editorial assistant at Books & Culture. He writes the weekly "On Language" column for the Chicago Tribune.

Copyright © 2004 by the author or Christianity Today International/Books & Culture magazine.Click here for reprint information on Books & Culture.

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