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Let's Talk Money
Advice from the pros on training people in the art of giving
Jennifer Schuchmann | posted 9/01/1999
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If your church
charged an admission fee to cover its expenses, how much would it cost each
person on a Sunday morning? A dollar? As much as $10? In 1994, the actual
amount needed to operate most Protestant churches was $16-$21 per person.
"Churches have costly operations that require money," says Loren Mead, author
of Financial Meltdown in the Mainline and founder of the Alban Institute,
a national think tank on church issues. "The way we have learned to do church
requires money for staff and buildings. We also spend a lot of money on
outreach."
Building maintenance, construction, insurance, legal fees, and salaries are
all increasing, especially as churches add private schools, daycare centers,
and recreational facilities. Mead says most churches aren't prepared
for the inevitable money crunch. "Serious issues are coming down the pike,
and many churches aren't paying attention to the dilemma," he says.
Some of the issues:
- Dependence on old money. Too many churches depend on income
from aging contributors. As donors die and their heirs take over the assets,
churches may get less up-front. "Many church planners pin their hopes on
the alleged $6 trillion transfer that will take place from parents to children
over the next 20 years. This is a pipe dream," says Robert Wuthnow, director
of the Center for the Study of Religion at Princeton University and author
of Crisis in the Churches: Spiritual Malaise, Fiscal Woe. "Parents
are living longer, health-care costs and expenses for assisted living are
skyrocketing, and most assets will simply go directly to children."
- Fewer donors. There may not be enough donors to replace aging
donors, partly because churches aren't doing a good job of teaching
future generations about money. "We need to be committed to indoctrinating
a whole generation of people who haven't been taught how to be stewards,"
says Bruce Anderson, president of Donne Corporation, a national church
development and consulting firm. "Gen-Xers are quick to pull out their credit
card but not so quick to give."
- Not enough money. According to Mead, approximately half of
churches today exist on a subsistence budget. That's hardly enough to
survive, much less to fund repairs, new construction, staff, and programs.
"Someone has to pay for all of that, yet only 3 percent of Christians give
10 percent or more," he says.
Giving Stats
The actual dollar amount donated to churches has increased slightly. But
while the actual giving per person is increasing faster than inflation, there
is a decline in the number of people who give. Furthermore, the church's
market share of that discretionary income is shrinking. According to Sylvia
and John Ronsvalle, authors of Behind the Stained Glass Windows and
founders of Empty Tomb, a Christian research and services organization, giving
as a percentage of total household income has decreased from 3.12 percent
to 2.58 percent.
To the local church, fewer donations could mean future cutbacks in people,
programs, and facilities. Will the youth pastor or secretary have to go?
How about the music program or daycare center? What about the new classroom
addition?
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