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Christianity Today, July 13, 1998 |

Market Gobbles Up Veggie Tales

posted 7/13/1998 12:00AM

Bob the Tomato and Larry the Cucumber, the computer-animated stars of the Veggie Tales children's video series, have sold 3 million units with titles such as Josh and the Big Wall and Rack, Shack, & Benny since their 1993 debute.

Bob and Larry have also spawned a merchandising explosion. Their colorful images now appear on hats, neckties, games, puzzles, and stationery.

Two "Veggie Tales" episodes are now selling in general merchandise outlets such as Wal-Mart, Kmart, and Target and have become two of the nation's ten bestselling children's videos. In May, Where's God When I'm S-s-scared? climbed ahead of all other children's videos except Sesame Street's Elmopalooza.

July 13 1998, Vol. 42, No. 8

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