Virtue Folds | Christianity Today | A Magazine of Evangelical Conviction

Home > 1999 > October 25

Christianity Today, October 25, 1999

Virtue Folds

posted 10/25/1999 12:00AM

VIRTUE magazine will cease publication after its December/January 2000 issue due to insufficient readership.

Christianity Today International. (CTI) purchased VIRTUE from Cook Communications Ministries of Colorado Springs, Colorado, in April 1998 (CT, May 18, 1998, p. 15), bringing to 13 the number of magazines published by the Carol Stream, Illinoisbased ministry.

"We found that VIRTUE's readership was simply not large enough to sustain the economics needed to remain viable," says Harold Myra, president of CTI.

VIRTUE was launched in 1978 as a magazine that focused on a woman's relationship with God. Its content included Bible studies, inspirational stories, and profiles.

The final issue will pinpoint the spiritual challenges facing Christian women in the year 2000 and beyond.

"VIRTUE has had a magnificent ministry," Myra says. "We have invested lots of time and talent and given it our best shot."

Magazines published by CTI include Coday, LEADERSHIP, TODAY'S CHRISTIAN WOMAN, and CAMPUS LIFE. CTI is located on the Internet at www.ChristianityToday.com.

This article is currently available to CT subscribers only. To continue reading:

Comments (0)

Subscribe to Christianity Today and get 3 free trial issues. No credit card required.

Please allow 4-6 weeks for delivery. Offer valid in U.S. only.

If you decide you want to keep Christianity Today coming, honor your invoice for just $19.95 and receive nine more issues, a full year in all. If not, simply write "cancel" across the invoice and return it. The three trial issues are yours to keep, regardless.

Click here for international orders

2-for-1 Gifts!