Wait. Testamints, video games, action figures, jewelry … where's the books? The National Post's Corbin Andrews doesn't offer any unique observations, but it's a fun story. The bottom line: "Evangelicals are increasingly using such non-traditional devices to take the Gospel message to the marketplace, hoping to reach out to the conspicuous consumers and pop-culture addicts of North America by updating the Christian message. The goal is to repackage Christianity in a form that better addresses today's accelerated culture. But many are concerned that Christianity is being overrun with consumerism. As Christians try harder to appear relevant by flooding the market with specialty items, the real content of the gospel is being cheapened." But the best line goes to Larry Eskridge, associate director of the Institute for the Study of American Evangelicals, who is quoted in the story. "I once saw a store selling ties with lizard prints on them," he tells the paper. "And then it had the words ' Iguana be like Jesus' superimposed on it. Is that really the best way to present the Gospel?" See Christianity Today Managing Editor Mark Galli's take on the sometimes embarrassing Christian Booksellers Association world here.

The National Post also has a related story focusing on Christian video games, particularly those made by WisdomTree. "Conservative Christians are historically suspicious of anything that looks like fun," explains Neil MacQueen, president of Sunday School Software, so there aren't too many Christian games out there. And those that are, like WisdomTree's, aren't exactly cutting edge. They're making games for Nintendo—that's ...