Commercial Brake | Christianity Today | A Magazine of Evangelical Conviction

Free E-mail Newsletters:

RSS Feed | More Feeds | RSS Help

Home > 2001 > December 3

Christianity Today, December 3, 2001 |

Commercial Brake

Wine merchant Bulgarian Blueridge launches Jesus was born in a trough campaign

Ted Olsen | posted 12/03/2001 12:00AM

Advertiser
Wine merchant
Bulgarian Blueridge

Setup
"Jesus was born in a trough."

Tagline
"Bulgarian Blueridge. Does it matter where it comes from?"

Rationale
British ad agency M&C Saatchi: "The message is definitely Christian: Judge on merit, not origin."

Rebuttal
Wine writer Stephen Brook: "Clearly it does matter where the wine comes from."

Related Elsewhere

Articles on the advertising campaign include:

Winemaker escapes censure over 'Jesus' poster | Ad notes Jesus was 'born in a trough' before its tagline "Bulgarian Blueridge. Does it matter where it comes from?" (Ananova)

Complaints over Blueridge ad | A spokesperson says the tone is very tongue-in-cheek (Harpers Wine & Spirit Weekly)

December 3 2001, Vol. 45, No. 15

E-mail this page

Write CT

Print this article

Post a comment

Reader Reviews are below

Subscribe to Christianity Today and get 3 free trial issues. No credit card required.

Please allow 4-6 weeks for delivery. Offer valid in U.S. only.

If you decide you want to keep Christianity Today coming, honor your invoice for just $19.95 and receive nine more issues, a full year in all. If not, simply write "cancel" across the invoice and return it. The three trial issues are yours to keep, regardless.

Click here for international orders

2-for-1 Gifts!

[Reader Reviews]

Average User Rating: Not rated