Whole Lot of Clicking Going On
Religion is popular
20 percent of Internet users in the United States get religious and spiritual information online, making it more popular than online banking (18 percent of Internet users) or online auctions (15 percent).
About 20 million people sought spiritual information over the Internet between October and December 2000.
2 million people in the United States seek religious information online each day.
Users aren't homogeneous
Middle-aged African-American women (and other middle-aged women) are the most likely to seek religious information on the Internet.
Wired African Americans are 65 percent more likely than whites who go online to seek religious materials on the Web.
Those seeking religious materials online are 26 percent of Internet users (in the South), 22 percent (the Midwest), 20 percent (the West), and 14 percent (the Northeast).
Clergy keep clicking
81 percent of clergy use the Internet to gain information for worship services.
77 percent seek information from the Bible or other religious books online.
72 percent use Internet devotional resources.
57 percent have learned about other denominations and faiths online.
Keeping in touch
82 percent of clergy use e-mail to connect with parishioners
45 percent of clergy use e-mail to communicate with colleagues at other churches.
25 percent of clergy send e-mails containing spiritual instruction to church members frequently.