Surviving Soul Survivor
A business guide to Tim LaHaye's other series.
Jeremy Lott | posted 10/01/2002 12:00AM
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The relative lackluster sales of Soul Survivor could be due to a whole number of factors: the lack of supernaturalism that animates the Left Behind books, insufficient advertising, poor word of mouth.
Meanwhile, Jerry Jenkins isn't exactly Michael Crichton in terms of his solo novels. Hometown Legend, which had a film tie-in, peaked at #5 on the ECPA fiction bestseller list while his most recent novel, The Youngest Hero, didn't even show. It's possible that in the eyes of the fans, the partnership of the two authors is more than the sum of its parts. Think of the Beatles together, then solo.
In any event, it must not be a comforting thought for the executives of Bantam that, while one of LaHaye's series has gone gangbusters, the other has struggled and ultimately failed to garner much attention.
Jeremy Lott is the production director for The Report, a Canadian news and opinion magazine, and coauthor (with Rev. Dr. Lawrence VanBeek) of the forthcoming The Case for Enoch
Copyright © 2002 Christianity Today. Click for reprint information.
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