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Although it has been reported in the press that my speaking schedule and media efforts were self-focused, those efforts were instead focused on the core of what NAMB is about. The outside media relations firms retained were used to bring more attention to NAMB efforts such as World Changers, our youth mission trip program which brings more than 25,000 young people each year to refurbish inner city housing and the work of Southern Baptists related to Hurricane Katrina and the other storms. The firms coordinated dozens of media inquiries and lined up dozens of interviews with me and several others with secular media outlets, supplementing our own in-house people who do an outstanding job with the religious press. Interviews were focused on NAMB's work and the work of Southern Baptists. Those efforts brought a record amount of positive media coverage as well as a significant increase in donations to Southern Baptist disaster relief work … over eight times the highest amount in previous history.

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This is a sidebar to "Evangelism Exec Exits | "Entrepreneurial leadership" clashed with "denominational requirements" at second-largest domestic missions agency."

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April (Web-only) 2006, Vol. 50