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November 22, 2009
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Home > 2009 > February (Web-only)Christianity Today, February (Web-only), 2009  |   |  
It Takes More Than a Recession to End Consumption
Though it's no longer conspicuous, 'feel-good' buying lives on in the U.S.




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Of course, this could simply be the death rattle of Americans' consumption habit. Nouriel Roubini, a Columbia University economist who predicted the market crash and the following recession, now says, "Things are going to be awful for everyday people. U.S. GDP growth is going to be negative through the end of 2009. And the recovery in 2010 and 2011, if there is one, is going to be so weak — with a growth rate of 1 percent to 1.5 percent — that it's going to feel like a recession."

Who knows, really, what the economic future holds? But of all the corrections needed — balancing the trade deficit, the budget deficit, consumer debt, and Wall Street excess — perhaps the biggest overdue bill is the idea that life isn't about "stuff."

It's encouraging to see churches, many of whom are themselves struggling, stepping up to care for those outside the congregation. In fact, says Allen Walworth, president of Generis, a church fundraising consulting group, "Churches that give themselves away and are clear that's what they're about find a much more resilient and committed support pool." On the other hand, he told the Los Angeles Times, "If a church just seems to be serving itself and protecting itself, it's going to fall off pretty quickly when people are making their own hard choices ."

I remember being in Seoul in October 2005 for Christianity Today. Churches there were still recovering from the Asian financial crisis of 1997. A pastor told me that when the country's currency collapsed, missionaries were forced to take a much-reduced level of support from their churches. Congregations were suffering from unemployment, so sending missionaries was doubly taxing — churches had more difficulty raising money, and that money didn't go nearly as far in overseas currencies. Still, this pastor said, the church doubled its missionary support, and missionaries accepted the reduced converted currency.

Investors say they make their money in bear markets. When money is tight, you focus on your best investments, which pay off in the following bull market. Churches have the opportunity, and it seems they're taking it up to do the same, focusing on what they do best — loving God and loving their neighbors.

Rob Moll is a Christianity Today editor at large.



Related Elsewhere:

Our economic crisis special section has more news and commentary on the recession and related issues. See also our section on money & business.

CT's earlier articles on consumerism include:

Buy to Be, Be to Buy | Sure, consumerism is bad. But we need to think about why. (Sept. 26, 2008)
Why the Devil takes VISA | A Christian response to the triumph of consumerism. (October 7, 1996)
Consuming Passions | One man's testimony from the First Great Mammon Awakening. (July 9, 2001)
Christmas Unplugged | Why spending less and turning off TV should be part of the church's mission to the world. (Dec. 9, 1996)
The Bobo Future | "Bourgeois bohemians" wield inordinate power over how we think about consumerism, morality—and faith itself. (July 25, 2000)
Trapped in the Cult of the Next Thing | If ever there was a cult that gave us stones when we asked for bread, this is it. (Sept. 6, 1999)
Keeping Up with the Amish | We evangelicals have made a too-easy peace with the inroads of consumer culture. (Oct. 4, 1999)
Shopping for the Real Me | Why nothing ever quite fits right. (Nov. 15, 1999)
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Displaying 1 - 3 of 7 comments.See all comments
Jason   Posted: February 17, 2009 12:34 AM
I think that we have finally reached a situation where the US is made to realise that all the hubris which has lasted for decades is misplaced. The horrific war in Iraq based on "weapons of mass destruction", the catastrophy that is Gaza which would not have happened without US complicity, the mess that is Afghanistan, the world-wide influence of putrid foul-mouthed Hollywood, the rewarding of Wall Street executives with bonuses paid by taxpayers for terrible world-impacting irresponsibility, the impunity of US leaders for crimes such as the firebombing of Japan and Germany followed by Hiroshima and Nagasaki, Roosevelt's handing over to Stalin of Poland and Eastern Europe after WW2 after the issue of Poland's freedom had been the cause of the war, the joyful acceptance of Uncle Joe Stalin as ally after he was responsible for the deaths of at least 6 million of his own people in 1932-3, the list goes on and on.. Yahweh is righteous, and will not let this evil continue unpunished.

Chip Watkins   Posted: February 15, 2009 6:09 PM
Your comparison of men's and women's spending on clothes is legalistic, in that statistics cannot reveal whether the spending is wise, prudent, or in accord with God's will.

H. D. Schmidt   Posted: February 13, 2009 10:57 PM
An economy driven by comsuption, in time, is a good as termites are for a wooden structure! Coined by H. D. Schmidt, the writer of it. It is the most condemned system by the very Scripture. It is satanic in principle because, materialism becomes even the God of Christianity. The Scripture labels it as the love of money! No wonder that Christianity seems to be in decline in the Western world, while hungry people in the world now number over 1 billion! America even spends over 40 billion a year on dogs and pets, mostly spend on gadgets etc., etc., etc.

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