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Tebow Ad Scores With Pro-Life Groups

Pro-life groups cheer for surprisingly subtle Focus on the Family Superbowl ad. Plus, talk about Haiti's foreign debt, gays in the military, immigration, and recommendations from Planned Parenthood.

Political Advocacy Tracker is a roundup of what Christian activist organizations have been talking about over the last week.

Superbowl (Non)Controversy

The Saints won the Superbowl, but another religious aspect of the game had advocacy groups' attention before the game.

In the days leading up to the big game—which garnered the largest TV audience in U.S. history, with 106 million viewers—CBS's decision to air an ad by Focus on the Family caused controversy. The ad, featuring Heisman Award winner Tim Tebow and his mother, Pam, was expected to be a pro-life ad focusing on the mother's decision to continue her pregnancy despite the urging of her doctors. Instead, it was a light-hearted ad that pointed viewers to the Focus website.

Focus's Gary Schneeberger said that reaction to the ad was much ado about nothing. "This wasn't political. This wasn't advocacy. This wasn't controversial. It's an inspirational story about a mother and son who love each other," said Schneeberger.

Tasha Easterling of the American Family Association and Richard Land of the Southern Baptist Ethics & Religious Liberty Commision (ERLC) agreed that despite the controversy leading up to the big game, the ad was noncontroversial.

Frances Kissling, former president of Catholics for Choice concurred. Kissling was quoted by the Los Angeles Times as saying "If there had not been all of that publicity over the last two weeks, this ad could have passed almost unnoticed. Who would have known what they're talking about? It's so subtle."

Prior to the game, pro-choice groups including Planned Parenthood, the National Organization for Women (NOW), and the Women's Media Center opposed the airing of the ad. After the game, the Women's Media Center described the ad as a "benign telling of the Tebow family story that attempts to hide Focus on the Family's true anti-choice, anti-woman, and homophobic agenda."

Penny Nance, CEO of Concerned Women for America commented on NOW's opposition to the Tebow ad. "I find it laughable that NOW has a problem with Tim Tebow sharing his own story. If NOW really cared about women they would stop flacking for the abortion industry and start working on behalf of women and resolving our concerns about real problems such as sexually exploitative and violent content on television," she said.

Debt Relief for Haiti

Political advocacy groups that called for the cancellation of Haiti's foreign debt received good news from the U.S. Treasury Department. It will work with its global partners to forgive the Haitian government's outstanding debts.

Following the earthquake in Haiti, the New Evangelical Partnership (NEP) called for the forgiveness of Haiti's outstanding debt to other nations and institutions. The NEP petition was signed by the leaders of Evangelicals for Social Action, Sojourners, Evangelical Environmental Network, National Hispanic Christian Leadership Conference, and other Christian advocacy groups.

This week the U.S. Treasury joined the chorus. Secretary Timothy Geithner said the U.S. will work with the International Monetary Fund (IMF), the G-7, and other partners to provide "comprehensive multilateral debt relief." The U.S. forgave Haiti's debts in 2009 following Haiti's successful completion of the IMF's Heavily Indebted Poor Country Initiative.

The NEP praised welcomed the news, reiterating its belief that "a nation buried in rubble should not also be buried in debt."

Hayley Hathaway of the Jubilee USA Network echoed this celebration on Sojourners God's Politics blog. "For those of us who work for social justice, victory can seem elusive. But then there are times when we mobilize at the right time with the right message and our leaders cannot help but listen and respond," said Hathaway. "This weekend was one of those times."


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Comments

Ben

February 13, 2010  6:52pm

I was looking for the Focus on the Family credit and missed it. It was really quick.

Gaylan Mathiesen

February 13, 2010  2:43pm

Regarding the Tebow ad, I enjoyed the Feb 2, Washington Post article by Sally Jenkins , "Tebow's Super Bowl ad isn't intolerant; its critics are." As she put it, "I'm pro-choice, and Tebow clearly is not. But based on what I've heard in the past week, I'll take his side against the group-think, elitism and condescension of the 'National Organization of Fewer and Fewer Women all the Time." For one thing, Tebow seems smarter than they do." She applauds the right of Tebow and his mother to make their statement. "Only NOW says they shouldn't be allowed to. Apparently NOW feels this commercial is an inappropriate message for Americans to see for 30 seconds, but women in bikinis selling beer is the right one. I would like to meet the genius ant NOW who made that decision." Jenkins believes the Tebows have the right to celebrate the family and life, and we have a right to think about it. But this is what NOW has labeled "extraordinarily offensive and demeaning." Jenkins gets it.

ROBERT C SELLERS

February 12, 2010  5:09pm

In forty years of pastoral ministry, again and again I have seen evangelicals and Roman Catholics lured into providing advance publicity for some piece of trash from Hollywood or elsewhere. It is great fun to see Focus on the Family pull that stunt on other gullibles by getting their subtle little ad hyped to the skies.

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