Guest / Limited Access /

Political Advocacy Tracker is a roundup of what Christian activist organizations have been talking about over the last week.

Superbowl (Non)Controversy

The Saints won the Superbowl, but another religious aspect of the game had advocacy groups' attention before the game.

In the days leading up to the big game—which garnered the largest TV audience in U.S. history, with 106 million viewers—CBS's decision to air an ad by Focus on the Family caused controversy. The ad, featuring Heisman Award winner Tim Tebow and his mother, Pam, was expected to be a pro-life ad focusing on the mother's decision to continue her pregnancy despite the urging of her doctors. Instead, it was a light-hearted ad that pointed viewers to the Focus website.

Focus's Gary Schneeberger said that reaction to the ad was much ado about nothing. "This wasn't political. This wasn't advocacy. This wasn't controversial. It's an inspirational story about a mother and son who love each other," said Schneeberger.

Tasha Easterling of the American Family Association and Richard Land of the Southern Baptist Ethics & Religious Liberty Commision (ERLC) agreed that despite the controversy leading up to the big game, the ad was noncontroversial.

Frances Kissling, former president of Catholics for Choice concurred. Kissling was quoted by the Los Angeles Times as saying "If there had not been all of that publicity over the last two weeks, this ad could have passed almost unnoticed. Who would have known what they're talking about? It's so subtle."

Prior to the game, pro-choice groups including Planned Parenthood, the National Organization for Women (NOW), and the Women's Media Center opposed the airing of the ad. After the game, the Women's Media Center described the ...

Subscriber access only You have reached the end of this Article Preview

To continue reading, subscribe now. Subscribers have full digital access.

Read These NextSee Our Latest
Current IssueAndrew Peterson
Subscriber Access Only
Andrew Peterson
For the beloved singer-songwriter, the best storytelling emerges from community.
RecommendedKenneth Bae: How I Kept the Faith in a North Korean Prison Camp
Subscriber Access Only Kenneth Bae: How I Kept the Faith in a North Korean Prison Camp
Why this missionary’s prayer changed from “Send me home, Lord” to “Use me.”
TrendingWho’s Who of Trump’s ‘Tremendous’ Faith Advisers
Who’s Who of Trump’s ‘Tremendous’ Faith Advisers
The Republican candidate finally names his campaign’s evangelical connections.
Editor's PickSupreme Court: Texas Can't Keep Women from Abortion Clinics
Supreme Court: Texas Can't Keep Women from Abortion Clinics
Ruling to reverse restrictions interrupts years of pro-life advances on the state level.
Christianity Today
Tebow Ad Scores With Pro-Life Groups
hide thisAccess The Archives

In the Archives

February 2010

To continue reading, subscribe now for full print and digital access.