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Over the last week several friends have inquired into the background of a marketing campaign now airing on television networks called Catholics Come Home. Perhaps you've seen it. If so, you were likely impressed, or even intrigued. And maybe, like me, you even paused for a moment and wondered, "Why did I leave the Catholic Church again?"

The Catholics Come Home campaign was founded by its president, Tom Petersen. Twelve years ago Tom returned to the Catholic Church following a life-changing encounter with Jesus Christ at a men's retreat. Sensing God's call, Tom consecrated his 25 years of experience in the advertizing field to the task of promoting spiritual renewal among Catholics. This "apostolate" (or what evangelicals might call a parachurch ministry) is dedicated to reversing the tide of lapsed Catholics, calling them, with the warmest intonation and most technologically savvy forms of media, to "come home." As Tom puts it on the website:

Each of our television commercials invites people to come to CatholicsComeHome.org, where they are given the opportunity to learn (or relearn) the truth about the Catholic faith, find their local parish and return home. As our site says, coming home to the Catholic Church has never been easier!
Catholics Come Home wants to partner with Catholics like you to evangelize our fallen-away brothers and sisters, the un-churched and the under-churched. Campaigns are launching in numerous archdioceses and dioceses across the United States. With your help, Catholics Come Home plans to air nationally on mainstream television networks, during the top TV programs in 2010.
After the U.S. airings are underway, plans are slated for international airings—to help fill empty churches across the globe, ...
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