YouVersion's Volunteer Army
With more than 22 million users on mobile platforms, and millions more on its website, it has unusual success in creating a massive participatory system like Wikipedia or YouTube.
[ posted 6/28/2011 10:39AM ]
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William Darby
There are 2 blaring problems with your article... 1. It's impossible for YouVersion to have 22 million USERS as your article claims based on the install rate in your timeline. Users are NOT the same as "installs"! One user may install the same app multiple times. How many version updates are they counting in this 22 million number? 2. How can you measure 2 BILLION minutes of "reading"? Are you standing there watching the person actually read? AND if a person launches the app and it stays running all the time, is that included in the "reading" time? Your article is disingenuous! You should follow up with statistics that are believable!