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Are You Worshiping the Idol of 'Open Options'?

The false god of limitless choices, like those at a coffeehouse, is enslaving modern Americans. How to resist him.

Are You Worshiping the Idol of 'Open Options'?

As an Englishman, one of the biggest challenges I've faced in America is automated call centers. You miss a package delivery from FedEx, and you have to call them to arrange a new delivery time. The problem is that when you call, you aren't connected to a human being. You are connected to a talking robot programmed to recognize what you are saying in English.

Or should I say, it is programmed to recognize what you are saying in American English.

Every time I call FedEx, I end up conducting the entire conversation in an accent that can only be described as the unholy offspring of John Wayne and Judi Dench. The talking robot, who is trying extremely hard not to laugh, keeps asking me to repeat myself. For a Brit, it is absolutely humiliating. It's as if someone has implemented the whole system as payback for nearly two centuries of colonial rule.

The last time it happened, it occurred to me that this nightmarish limbo is a familiar place for many of us. Making choices and moving on with our lives seems increasingly difficult. We find ourselves paralyzed: unable to make choices about relationships, dating, marriage, money, family, and career. I want to suggest that if we feel unable to make these choices, it's not because we have the wrong accent. It may be because we're worshiping a false god.

The God of Open options

1 Kings 18:21 describes a crucial moment of decision. It's the final showdown between the God of Israel and a false god called Baal. Elijah calls God's people to choose once and for all between the living God who delivered them, and this false god who has captured their affections: "'How long will you waver between two opinions? If the Lord is God, follow him; but if Baal is God, follow him.' But the people said nothing."

They seem unable, or unwilling, to make a choice. They want to hedge their bets, sit on the fence, and keep their options open. How different are we Christians in the 21st century? Would you prefer to make an ironclad, no-turning-back choice, or one you could back out of if need be? Do you ever find that you're afraid to commit? Do you reply to party invitations with a "maybe" rather than a "yes" or "no"? Do you like to keep your smartphone switched on at all times, even in meetings, so that you are never fully present at any given moment? Will you focus on the person you're talking to after a church service, or will you look over her shoulder for a better conversation partner?

If so, you may be worshiping the god of open options.

People wait years before declaring a college major, they only go to stores with a guaranteed return policy, and it's not unusual for a person to date someone for years before getting married—if they ever do get married. We reserve the right to keep our options open in every department of our lives, from sex to spirituality.

In his book The Paradox of Choice, psychologist Barry Schwartz explains why we have trouble committing, why we love to keep our options open. He says that as a culture we demand choice. We demand options. We imagine that more options mean more freedom. And most people think that limitless freedom must be a good option.

The irony, Schwartz writes, is that this apparently limitless choice doesn't actually make us happy. The number of choices available to us becomes overwhelming, and actually makes it difficult for us to ever have the joy of fully committing to anything or anyone. Even if we do commit, our culture then makes us feel dissatisfied with the choice we've made.


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From Issue:
January/February 2013, Vol. 57, No. 1, Pg 52, "Imprisoned by Choice"
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Comments

Displaying 1–3 of 14 comments

tony kiar

April 06, 2013  7:49am

Christmas has become the epitome of everything that's twisted in our culture. Consumerism is ruining us and killing us - death by stuff. Over thirty years ago, President Carter of the United States of America said; "In a nation that was proud of hard work, strong families, close-knit communities, and our faith in God, too many of us now tend to worship self-indulgence and consumption. Human identity is no longer defined by what one does, but by what one owns. But we've discovered that owning things and consuming things does not satisfy our longing for meaning. We've learned that piling up material goods cannot fill the emptiness of lives which have no confidence or purpose."

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Jerry deliso

February 26, 2013  1:35am

He has given us the power to choose who we will serve, and choose we will; and serve we will. This essay is...excellent, thanks for writing it, God is good.

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Cari Andreani

February 20, 2013  11:39am

Fantastic article! Thank you!

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