The text at the beginning of Joy, the latest film from director David O. Russell (American Hustle, Silver Linings Playbook), says it is “inspired by the true stories of daring women . . . one in particular.”
That “one” is Joy Mangano, played here by Jennifer Lawrence, who is always fun to watch and certainly holds the film together. The character and her story are based on Mangano’s true story of inventing the Magic Mop, hawking it on the still-new QVC, and overcoming difficulty to become a business mogul able to support other inventors and entrepreneurs.
Russell makes weird and frenetic movies that aren’t to everyone’s taste. They lurch around a bit and at times seem more infatuated with style than substance or coherence. That shows up again in Joy, which is narrated by Joy’s grandmother (Diane Ladd) and includes a montage introduction and a couple early black-and-white scenes from a melodrama, shot in soap opera style. Soon we segue into a whirling-dervish madcap romp through Joy’s house, with Joy as the axis, populated by a motley crew of relatives: Joy’s two children and her grandmother Mimi; Joy's ex-husband (Edgar Ramirez), an aspiring singer who still lives in the basement long after the divorce; her mother, Terry (Virginia Madsen), who stays in bed and watches soap operas; her father Rudy (Robert De Niro, another Russell regular), who’s moving back in after his latest split—though he’ll have to share space with his ex-son-in-law, whom he sometimes-cordially hates. (Good thing he swiftly finds a new girlfriend in Trudy, played by Isabella Rossellini.) The family also includes Joy’s half-sister Peggy (Elisabeth Rohm), who manages Rudy’s auto repair shop and is by turns affectionate and undermining toward Joy’s efforts.
As it turns out, she learned that behavior from the family more generally. We come to understand that Joy was a gifted child with big aspirations and an active imagination, an inventor from her youth. But time and circumstance have left her, still young and vibrant, with a lot of mouths to feed and egos to placate. Those egos delight in tearing down her aspirations in the most passive-aggressive manner I can imagine (consider this your trigger warning).
But Joy is scrappy and persistent, and she fights her way onto QVC, still a fledgling network headed by Neil Walker (Bradley Cooper, of course). What follows is ups and downs, excruciating failure and exhilarating success, licensing debacles and mismanagement and tense negotiations. In Lawrence’s portrayal of Joy, she’s a tired, determined woman with a lot of charm and grit and desperation who can still be reduced by those she loves to a puddle of despair. What we’re watching is not the building of an empire, but a woman coming into her own.
That part of the film is cathartic and enjoyable, if unevenly told. Yet it leaves us with a lot of desires. For instance, I want a film about all the personalities around QVC, and around Mangano’s own later business ventures. Futures are hinted at that seem terribly interesting, enough that in this age of film-to-TV, you can’t help wonder if a series is lurking in someone’s mind. (Given how character-driven it is, the film would work splendidly, and probably be received more warmly by both audiences and critics, as an offbeat prestige comedic drama.) I want a coherently-told story; I don’t want the feeling of rushing from scene to scene.