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November 25, 2009
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Home > Music > Interviews > 2006 |  
'It's a Selfish System'
Phil Keaggy says the CCM industry erred when it copied the "selfish" business model of the mainstream, taking too much control—and money—away from the artists themselves.




How does that marketplace react to your instrumental albums?

Keaggy They don't know what to do with it.

Considering the fact that some Christian music listeners expect a certain number of Jesus references in their songs, where does wordless music fit in with ministry?

Keaggy I don't know. It's always made me feel odd when I'd get a Dove Award for an instrumental album that has nothing to do with gospel. When I think of gospel music, I think of spreading the Good News with words. But maybe it's just because I was heralded once upon a time as one of theirs. The category of instrumental music seems sort of important to the big picture, but I felt a little embarrassed at the same time.

Does your instrumental music come from spiritual inspiration?

Keaggy No, not necessarily. More than sometimes it does feel that way, but across the board no. It's something I do like putting on my clothes or taking a shower. It's like breathing. I'm not always thinking in terms of CCM or thinking in terms of gospel. When I pick up my guitar, there are times where I feel the Lord just bless it. I feel a blessing in what I'm doing and that's just a result of wanting to serve him and please him.

But I'm [bothered] by the fact that Guitar Player magazine has to put "Christian guitarist" before my name. I can't just be known as a guitar player; I've been pigeonholed in the situation. I feel like I'm on periphery of CCM and not quite in the world. I think Larry Norman felt that sort of way. They didn't know what do with him and they didn't know what to do with Sunday's Child.

What irks me most about the Christian music business is the model on which they built the whole thing. It's based on the world's model of taking songs and masters from artists and owning it, when they make you pay back the production budget based on your royalties' percentage and then they end up owning it. It's like making 30 years of payments on a house that the bank never gives you!

How did you get reeled into that kind of partnership?

Keaggy I was young and naive. I wish I knew in the '70s what I know now. I would've never given my music away like that. You've got stars in your eyes, Christian or non-Christian, and you want to be expressive to let world hear where you're coming from. It can bring a blessing into this world, but at same time in my own life and for other fellow artists, we're so discouraged by the selfish system put in place, based upon the model of the world.

It may be a selfish system, though it seems the mainstream is better at re-releasing an artist's back catalogue than the Christian market, such as the constant re-introduction of the Beatles to a younger generation.

Keaggy There are new generations of Beatles' fans yet music from the '70s in Christian music is forgotten. They are only thinking about the present and not the treasures of the past or the futures of their artists—which is why the indie explosion is best thing that ever happened to Christian music. I just wish the hearts, pocketbook and bank accounts could have real righteous actions to go along with the explosion of CCM. I don't know, I might get myself in trouble! (laughs)

So are you suggesting that the genre of "Christian music" shouldn't exist?

Keaggy Maybe. I would've been out there more in the world playing, selling CDs and spreading some light instead of conveniently singing to the choir. What Bono's doing is dangerous. He's basically sharing the gospel in a very real sort of way, and I kind of respect that. He didn't want to get tagged and pulled into CCM. [Bob] Dylan wouldn't let that happen either during his Slow Train Coming days. At same time, barriers are put around us. When you go to Europe, they don't know what CCM is! Let's all just do our music and go where we're led to go.




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