Jump directly to the content
Feb 25, 2014

What's Happening at #NRB14: Christians and Media

Social media, broadcast media, and all sorts of guests on #TheExchange from #NRB14 |
What's Happening at #NRB14: Christians and Media

Over the course of the last week or so, if you've been keeping track of my blog at all, you'd be aware that I've been very active with the National Religious Broadcasters' annual convention that has been here in Nashville since Friday.

On Friday and Saturday I had the opportunity to speak two separate times at the Digital Media Summit hosted by the NRB at their 2014 annual convention on the topic of social media: what I've learned on social media and how Christians must leverage social media for the sake of the Kingdom and the proclamation of the gospel.

On Friday during lunch I shared 10 things that I have learned about ministry and social media in my time using social media as means to connect with people and proclaim the gospel. Here they are:

  1. Influence doesn't require fame.
  2. To do well you need to plan well.
  3. Social media needs personality.
  4. Don't game the system.
  5. Engage, Engage, Engage.
  6. Don't let spam win.
  7. Don't debate on Twitter.
  8. Remember your audience.
  9. Leverage all of your accounts.
  10. Have fun.

On Saturday I spoke along with a number of other fascinating people in a panel setting about broadcast media and social media. I shared a little bit about my background as a missiologist and researcher, and about the importance of understanding how Christian broadcast media is affecting the people they reach, not just how many people they reach.

I explained that in order to accomplish real, measurable change in Christian broadcast media, we can't just evaluate ourselves based on the traditional scorecard of numbers and listener statistics, but we have to change the scorecard—we have to consider what I called a "Transformational Media Scorecard."

In order for Christian broadcast media, and for that matter, Christian social media, to truly effect change in the lives of people and accomplish the mission of God, we must seek:

  • To accomplish our mission
  • To meet spiritual needs
  • To bridge the donor gap
  • To identify our future audience

Also, all day yesterday Micah Fries hosted nine separate guests on The Exchange. Pastors and church leaders from around the world tuned in at The Exchange, and we even made a special page for our broadcast from the NRB.

The likes of Joni Eareckson Tada, Jack Graham, and Shaunti Feldhahn discussed everything from marriage to dealing with tragedy and disability in a Christ-like way.

Today I'm thankful to host The Exchange myself and talk with Dr. Jerry Johnson, the President of the NRB, Jack Hayford, Kyle Idleman, and others.

Keep track of the action on Twitter by following me @EdStetzer, or watching the hashtags #TheExchange and #NRB14. Also, keep an eye on my Instagram, @edstetzer.

Posted:February 25, 2014 at 1:00 pm


Please read our comment policy before you weigh in, and then feel free to comment.
To add a comment you need to be a registered user or Christianity Today subscriber.

More From This Blog

Contextualization and Interaction Mapping

Contextualization and Interaction Mapping

James Watson, a consultant for Salvation Army Canada, shares about how we might contextualize in culturally-mixed environments.
An Update from the Billy Graham Center for Evangelism

An Update from the Billy Graham Center for Evangelism

Here's what we've been up to lately at the BGCE at Wheaton College.
The Targeting of Christians and How Christians Respond: Reflections on the Oregon Shootings

The Targeting of Christians and How Christians Respond: Reflections on the Oregon Shootings

Pray for the families for whom this is not "another mass shooting," and then act in these ways.
Weekend Edition: October 2, 2015

Weekend Edition: October 2, 2015

Stephen Colbert, Kim Davis, Leading Change, and more this week.

Follow Ed Stetzer

Exchange Logo

On this week’s episode of The Exchange with Ed Stetzer:

Lead Pastor of the Summit Church, JD Greear discussing discipleship, leadership and churches that send (not sin)
Priscilla Shirer shares about living out spiritual gifts in the church and home
The biblical basis for developing church leaders with Pastor Thabiti Anyabwile
Bad Church Signs

Cast: Ed Stetzer

Read ED Stetzer's Books

See All

Follow Christianity Today

Christianity Today
What's Happening at #NRB14: Christians and Media