Jump directly to the content

Anti-Abortion Super Bowl Ad Rejected by NBC

YouTube video portraying Obama as an unborn child axed from advertising lineup.

A YouTube hit portraying President Obama as an unborn child was rejected by NBC for a Super Bowl advertisement, The Washington Times reports.

Fidelis, a Chicago-based Catholic organization, premiered the 30-second ad on January 20 on Black Entertainment Television, Julia Duin writes.

Brian Burch, president of Fidelis, said NBC originally responded with a proposal for a package including ads on NBC-owned or operated stations in the country's top 10 markets plus an additional four cities for a price tag of $1.5 million to $1.8 million. The immensely popular football game is known for the unusual and trendy kinds of ads it attracts.

"We put out the call to our members and large pro-life benefactors who told us they would put up significant dollars to make this happen," Mr. Burch said. "I was told the ad was approved and then there were a number of attorneys working on it. Then I was told they didn't want to run political or advocacy ads."

The ad opens with an ultrasound. "Despite the hardships he will endure, this child will become," a voice-over says as a photo of Obama comes on the screen, "the first African American President."

"Life. Imagine the Potential," the caption concludes.

Related Topics:Sports
Posted:January 30, 2009 at 11:08AM
Gleanings aggregates what others are reporting. Learn more.

Leave a Comment

Use your Christianity Today login to leave a comment on this article.
Not part of the community? Subscribe now, or register for a free account.
Login
or
Subscribe
or
Register
Recent Posts
New Poverty-Fighting Alliance Launches
World Relief, Germany-based PartnerAid combine to grow programs, donor base.
Bible Society Takes 'More Accurate and Hopeful' Stance on Scripture Skeptics
(UPDATED) No more 'Bible antagonists,' among many findings in this year's ABS/Barna 'State of the Bible' report.
Popular Pastor Resigns after 'Moral Failure,' But Followers Still Want His Sermons
Calvary Chapel Fort Lauderdale explains why it took down Bob Coy's teachings on marriage.
Crimea Adoptions to Americans Blocked by Russia
(UPDATED) Ukraine has replaced Russia as No. 3 source of U.S. adoptions. But Crimea crisis has Christian alliance preparing evacuation plan for 4,000 orphans.