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Preaching From the Print Shop
By Perry Brown
If Luther hadn't used the new printing technology, would there have been
a Reformation?
Without printing, would there have been a Protestant Reformation? Would Luther
have even survived?
Only a century earlier, both John Wycliffe and John Hus spawned movements
of intense spiritual fervor. Wycliffe and Hus wrote prolificly also.
But, the absence of adequate printing technology limited the distribution
of their works. As a result, their ideas did not spread as rapidly or as
far as they might have. Wycliffe was condemned, Hus was burned at the stake,
and history casts them as only harbingers of the Reformation.
Would Martin Luther have joined their ranks without access to a "modern"
press? Would his revolutionary ideas have been contained? John Foxe,
sixteenth-century author of the famous "Book of Martyrs," would probably
have said yes. "Although through might [the pope] stopped the mouth of John
Huss," he wrote, "God hath appointed the Press to preach, whose voice the
Pope is never able to stop with all the puissance of his triple crown."
Luther himself understood that books and pamphlets spoke long after he had
left the pulpit. He referred to printing as "God's highest and extremest
act of grace, whereby the business of the Gospel is driven forward."
YOUNG THEOLOGY
It was only in the 1450s that Johann Gutenberg introduced technical printing
advancements that made mass reproduction practical. When Luther posted his
"95 Theses" some sixty years later, two dozen printing centers dotted Europe.
Wholesale booksellers had developed distribution centers, and legions of
traveling book hawkers crisscrossed the continent.
Ironically, Luther's introduction to the press's effectiveness may have been
haphazard. Within two weeks of the posting of his "95 Theses," they were
printed, without his permission, and distributed throughout Germany. Within
a month, they had flooded Europe. six months later Luther explained to Pope
Leo X, "It is a mystery to me how my theses
were spread to so many places.
They were meant exclusively for our academic circle here
" In a letter
of March 1518 he admitted he "had no wish or plan to publicize these Theses,"
and that he had left it up to his friends to decide whether they would be
"suppressed or spread outside."
FLOODING GERMANY
Even if the printing of Luther's Reformation "manifesto" was unintentional,
Luther quickly grasped print's potential for soliciting grass-roots support.
He began writing prolificlymore than four hundred works, including
commentaries, sermons, and pamphlets that attacked Catholic doctrine and
promoted Reformation distinctives. Between March 1517 and the summer of 1520,
thirty of his pamphlets ran through a total of 370 editions. If each edition
was one thousand copies, then almost four hundred thousand of his pamphlets
alone flooded Germany during the first crucial years. From 1517 through 1523,
the first six years after Luther posted the "95 Theses," publications in
Germany increased by seven times. Hal of these writings were by Luther.
Luther's opponents knew the impact of his printed works. A nervous Charles
V banned Luther's works in May 1521. In a letter that September, Catholic
theologian Johann Cochlaeus complained, "Nearly all printers are secret
Lutherans; they do not print anything for us without pay and nothing reliable
unless we stand beside them and look over their shoulders."
JOURNALISTIC SAVVY
Luther has sometimes been called the first great journalist. Why did his
writings succeed?
1. He spoke in the common language.
Luther, a highly-trained academic, was fluent in Latin, the academic's language.
Most writings of the era were printed in Latin and thus reserved for society's
scholarly elite. Indeed, in 1500 probably only 5-10 percent of Europeans
could read at all.
But Luther's passion to promote the priesthood of even the most common believer
could be satisfied only by appealing through the common language. He insisted
on writing many of his works in German, particularly his monumental translation
of the Bible. Soon shoemakers, tailors, and peasants could read the Scriptures
and Luther's writings in their own tongue.
2. He used a common format.
A second element in Luther's success was his use of the pamphlet format.
He expanded the existing, single-page "broadsides" to multiple pages in quarto
and octavo sizes. His pamphlets also feature some of the finest woodcuts
and engravings of the times, so that even the semi-literate could catch the
gist of his message. And in keeping with the need to reach all strata of
society, his pamphlets were inexpensive. Like the broadsides popularized
decades earlier, Luther's pamphlets were snatched up (or shared) by those
of even the most humble means.
3. He was known by common people.
Luther's crowning achievement was a German New Testament. Although it was
not the first German translation of the Scriptures, Luther's fame apparently
secured its success before the ink dried. Three thousand copies were printed
in the fall of 1522 with a second edition following in December.
In the words of adversary Johann Cochlaeus, Luther's work was "so propagated
and widely spread by the book printers that even tailors and shoemakers,
indeed women and other simple idiots, who had accepted this new Lutheran
gospel
read it eagerly, as if it were a fountain of all truth. Some carried
it in their bosoms and learned it by heart."
Ultimately, Luther's message of justification by faith filled a longing in
the German people that the established church's teachings did not satisfy.
His common pamphlets in the common language ignited hope among common people.
Martin Luther spoke to Europe from two pulpitsone in the church, and one
in the print shop.
PROFIT HUNGRY PRINTERS
Luther suffered from them, too.
By Perry Brown
Martin Luther may not have secured the printing for most of his works. But
he certainly reviewed, and sometimes bemoaned, what had been printed. His
letter to friend Georg Spalatin in August 1521 reveals Luther's exasperation
that his crafted "Sermon on Confession" had been hastily hacked at the press
by a profit-hungry publisher:
"I cannot say how sorry and disgusted I am with the printing. I wish I had
sent nothing in German, because they print it so poorly, carelessly, and
confusedly, to say nothing of bad types and paper. John the printer is always
the same old Johnny. Please do not let him print any of my German homilies,
but return them for me to send elsewhere
"I shall forward no more until I learn that these sordid mercenaries care
less for their profits than for the public. Such printers seem to think:
'It is enough for me to get the money; let the readers look out for the matter.'"
But in spite of sporadic poor printing, and a kingdom-wide ban on the books
of this "notorious and stiff-necked heretic," Luther's works gained enormous
popularity, far more than anything printed up to that time.
Perry Brown is editorial director for the American Tract Society in Garland,
Texas.
Copyright © 1995 by the author or Christianity Today International/Christian
History magazine. For reprint information call 630-260-6200 or e-mail CHeditor@ChristianHistory.net.
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