While it’s still true that people stop or slow their giving when they’re unhappy, that is no longer the only reason for a drop in giving.
Image: Stròlic Furlàn - Davide Gabino | Flickr
The way people give is changing.
If your church hasn’t felt the results of those changes yet, you will soon.
If you are feeling them, you may be scrambling to figure out what’s happening, why, and what to do about it.
The good news: everyone is experiencing this, or ...