Chrysler has announced it will be showcasing their new cars and SUVs at mega-churches in a strategy to reach more African-American consumers. Chevy used a similar marketing ploy back in 2002 with their trucks. Remember "Chevrolet presents the Come Together and Worship Tour"? What's next, Hyundais at Korean Presbyterian churches? Hybrids at Episcopal churches? BMWs at Joel Osteen's church?

In other news, Eagle Brook Church in Lino Lakes, Minnesota has designed their new auditorium with theater-style cup holders. "Coffee is such a part of our church culture," director of operations Scott Anderson said. "If they're gonna bring it in, they need a place to put it. It was a logistical decision." However, not everyone is excited about the new convenience. Anderson admits that to some in the local press "it doesn't seem very spiritual."

Finally, Rev. Will Bowen of Christ Church Unity in Kansas City, has challenged his congregation to go 21 days without complaining. To help overcome the urge to whine, Bowman has given out 230 purple elastic wristbands. If you complain, the band is switched to the other wrist and you try again. After two months, and to no one's surprise, only one person at the church has achieved the goal - Rev. Bowman.

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Consumerism  |  Culture  |  Trends  |  Worship
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