Eight centuries ago St. Francis of Assisi famously told his followers to "Preach the gospel always. And use words if necessary." Like Francis, Rick Richardson's new book Reimagining Evangelism: Inviting Friends on a Spiritual Journey (Intervarsity, 2006) challenges our popular assumptions about outreach. To jumpstart our discussion of Richardson's ideas we've invited David Robinson, pastor of Harvest Fellowship Church in Manhattan, Kansas, to review his book.

Rick Richardson opens his book, Reimagining Evangelism, with this statement?"Over the years, evangelism has gotten a bad name. It is sales, manipulation, TV preachers, big hair, pushing people to convert and going door to door. It elicits feelings similar to the intrusive practice of telemarketing." People are repelled by clich? images of evangelism and the church's tendency to reduce the dynamic work of God into an easy to read, streamlined, impersonal message. After our recent barrage of political ads, it's frightening to consider ...