Fred Smith was featured in the very first issue of Leadership published in 1980. Since then the businessman, Bible teacher, and sage as written more than 37 articles, and his insights have guided thousands of pastors. Fred's definition of leadership was succinct: "A leader is not a person who can do the work better than his followers; he is the person who can get this followers to do the work better than he can." Fred Smith died in August, days before his 92nd birthday.

Fred's wisdom has been compiled into a recently released book, Breakfast with Fred (Regal, 2007). The book also contains thoughts from many other Christian leaders impacted by Fred. Below is an excerpt.

Fred's Observation

Good communication is more than presence, delivery or even content. A truly great communicator understands three important principles.

First, he or she understands that it is crucial to have the spirit of communication. The speaker should be motivated to express, not impress. My friend Dr. Jim Cain accepted an invitation to speak in front of 2,000 key executives about stress. He was preceded at the podium by a renowned cardiologist and a famous psychiatrist who got caught in the competition of impressing each other. When Dr. Cain spoke, he used a simple analogy to describe what the audience needed to know. This distinguished Mayo Clinic physician understood the spirit of communication. He expressed, not impressed.

Second, great communicators understand that they should avoid registering shock. When a person shows shock, it automatically says to the other individual that their value systems are obviously in conflict, and unpolluted communication immediately becomes impossible. Clearly, teenagers use the shock factor as a way to avoid communication ...

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Communication  |  Integrity  |  Preaching  |  Teaching
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