That the popular Willow Creek conference on church and public/business leadership was a social media success isn't surprising. But the numbers here are impressive by anyone's standards. Besides the 50 million impressions (that's the total number of clicks on associated tweets) carrying the #wcagls hashtag, there were over 72,000 posts related to the conference, dominating Twitter's "trending" feature.

An infographic on the stats can be found here.

Leadership Journal has been talking a lot about social media recently. Make sure to get our latest issue on "E-Ministry," and to read these highlights from our contributors:

Many more articles on social media here.

Research  |  Trends
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