Daniel Fusco, pastor of Crossroads Community Church (Vancouver, Washington), has found a unique way to engage his audience through social media. Fusco posts two-minute mini-devotionals to his Facebook page on a semi-daily basis. Each "#2MinuteMessage" provides a pithy encouragement or life lesson. Unlike two-minute sermon clips, these videos are intimate and conversational, filmed with a smart phone.

Fusco's first message was shared 100 times and reached 7,000 people. After that he was hooked on the idea. Since he started posting these messages, Fusco said, "I have been constantly meeting new people at Crossroads who have been listening to the two-minute messages and decided to come to church. Many for the first time."