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Author Jonathan Safron Foer is no stranger to innovative prose. And a new partnership with restaurant chain Chipotle is taking his wordsmithing to a new audience: burrito eaters everywhere. While Foer was eating (book and smartphone-less) at a Chipotle one day, the thought struck him: "What if there were something truly good to read on his … cup? Or the bag? Wouldn't it be cool to just put some interesting stuff on it? Get really high-quality writers of different kinds, creating texts of different kinds that you just give to … customers as a service." He contacted the company with the innovative idea. They liked it.

Liked it so much, in fact, that Foer is now working with the company to organize the delivery of top-notch prose, by literary luminaries like Foer, Malcolm Gladwell, Toni Morrison, and others, to the otherwise recyclable surfaces of a burrito wrapper near you. Score one for literature, innovation, and the ability of a person with creativity and a little initiative to make the world a slightly more beautiful place.

Six Tips to Think Like an Entrepreneur

… "even if you're not one," promises this list from Fast Company. Their six tips:

1. Shape Your Life Experience: "An entrepreneur is someone deeply engaged in life and willing to do the daily work of transforming it."

2. Think Pragmatic Idealism: "We must be sensitive to the world we wish to see and conscious of the world as it is. The entrepreneur's work, then, lies in connecting the two."

3. Think Strategically: "An entrepreneur is a great strategist and a master at getting others excited [about the mission]."

4. Act Purposefully with Vision: "Vision is what we hope to do with the time that we have."

5. Understand the Ecosystem: "What organizations and individuals define your community? How do they relate to one another?"

6. Learn to Focus Your Energy: "It is easy to become scattered and distracted. Successful people develop the ability to focus and concentrate to maximize their resources and effort."

Your definition of success is far different from a start-up's bottom line. But there might still be some wisdom to glean from this list.

Disney's Ideas that Didn't Work

"The idea of Disneyland is a simple one," opens the recently (anonymously) obtained prospectus for the legendary theme park, shared by the BoingBoing website. "It will be a place for people to find happiness and knowledge." The document, coming to public light for the first time, shows the creative inspiration and planning behind Walt Disney's massive undertaking, a showcase for one of the most innovative visionaries of the 20th century.

One interesting revelation: many of Disney's ideas never made it to reality, either because of their impractibility, or their dubious appeal. Ideas such as a "scientifically accurate" rocket ride to the moon, a farm filled ...

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From Issue:Innovation & Creativity, June 2014 | Posted: June 2, 2014

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