Author Jonathan Safron Foer is no stranger to innovative prose. And a new partnership with restaurant chain Chipotle is taking his wordsmithing to a new audience: burrito eaters everywhere. While Foer was eating (book and smartphone-less) at a Chipotle one day, the thought struck him: "What if there were something truly good to read on his … cup? Or the bag? Wouldn't it be cool to just put some interesting stuff on it? Get really high-quality writers of different kinds, creating texts of different kinds that you just give to … customers as a service." He contacted the company with the innovative idea. They liked it.
Liked it so much, in fact, that Foer is now working with the company to organize the delivery of top-notch prose, by literary luminaries like Foer, Malcolm Gladwell, Toni Morrison, and others, to the otherwise recyclable surfaces of a burrito wrapper near you. Score one for literature, innovation, and the ability of a person with creativity and a little initiative to make the world a slightly more beautiful place.
Six Tips to Think Like an Entrepreneur
… "even if you're not one," promises this list from Fast Company. Their six tips:
1. Shape Your Life Experience: "An entrepreneur is someone deeply engaged in life and willing to do the daily work of transforming it."
2. Think Pragmatic Idealism: "We must be sensitive to the world we wish to see and conscious of the world as it is. The entrepreneur's work, then, lies in connecting the two."
3. Think Strategically: "An entrepreneur is a great strategist and a master at getting others excited [about the mission]."
4. Act Purposefully with Vision: "Vision is what we hope to do ...