A Marriage of Literature and ... Burritos?
Author Jonathan Safron Foer is no stranger to innovative prose. And a new partnership with restaurant chain Chipotle is taking his wordsmithing to a new audience: burrito eaters everywhere. While Foer was eating (book and smartphone-less) at a Chipotle one day, the thought struck him: "What if there were something truly good to read on his … cup? Or the bag? Wouldn't it be cool to just put some interesting stuff on it? Get really high-quality writers of different kinds, creating texts of different kinds that you just give to … customers as a service." He contacted the company with the innovative idea. They liked it.
Liked it so much, in fact, that Foer is now working with the company to organize the delivery of top-notch prose, by literary luminaries like Foer, Malcolm Gladwell, Toni Morrison, and others, to the otherwise recyclable surfaces of a burrito wrapper near you. Score one for literature, innovation, and the ability of a person with creativity and a little initiative to make the world a slightly more beautiful place.
Six Tips to Think Like an Entrepreneur
… "even if you're not one," promises this list from Fast Company. Their six tips:
1. Shape Your Life Experience: "An entrepreneur is someone deeply engaged in life and willing to do the daily work of transforming it."
2. Think Pragmatic Idealism: "We must be sensitive to the world we wish to see and conscious of the world as it is. The entrepreneur's work, then, lies in connecting the two."
3. Think Strategically: "An entrepreneur is a great strategist and a master at getting others excited [about the mission]."
4. Act Purposefully with Vision: "Vision is what we hope to do with the time that we have."
5. Understand the Ecosystem: "What organizations and individuals define your community? How do they relate to one another?"
6. Learn to Focus Your Energy: "It is easy to become scattered and distracted. Successful people develop the ability to focus and concentrate to maximize their resources and effort."
Your definition of success is far different from a start-up's bottom line. But there might still be some wisdom to glean from this list.
Disney's Ideas that Didn't Work
"The idea of Disneyland is a simple one," opens the recently (anonymously) obtained prospectus for the legendary theme park, shared by the BoingBoing website. "It will be a place for people to find happiness and knowledge." The document, coming to public light for the first time, shows the creative inspiration and planning behind Walt Disney's massive undertaking, a showcase for one of the most innovative visionaries of the 20th century.
One interesting revelation: many of Disney's ideas never made it to reality, either because of their impractibility, or their dubious appeal. Ideas such as a "scientifically accurate" rocket ride to the moon, a farm filled ...