The Willow Creek Leadership Summit Generated 50 Million Twitter Impressions
That the popular Willow Creek conference on church and public/business leadership was a social media success isn't surprising. But the numbers here are impressive by anyone's standards. Besides the 50 million impressions (that's the total number of clicks on associated tweets) carrying the #wcagls hashtag, there were over 72,000 posts related to the conference, dominating Twitter's "trending" feature.
An infographic on the stats can be found here.
Leadership Journal has been talking a lot about social media recently. Make sure to get our latest issue on "E-Ministry," and to read these highlights from our contributors:
- Glenn Packiam talks about the dark side of Twitter in "Tweeting My Life Away."
- Michael Cheshire writes on the Summit's impact on his leadership in "Confessions of a Leadership Junkie."
- Our editor-in-chief Marshall Shelley dives into digital conflict with "Electronic Warfare."
- Darryn Altclass talks about using media for mission in "The World in Our Pocket."
- Our associate editor Paul Pastor asks us to consider our social influence in light of Christ's cup.
Many more articles on social media here.
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