See what's coming soon! Coming in October »

Jump directly to the content
magcover

Already a subscriber?

Home > Trend Watch > 2014 > January 3 > Hey Pastor: Hollywood 'Really' Wants to Share Your Pulpit

Trend Watch

Perspective on the buzz

While Holy Writ has long fueled filmmakers' imaginations (anyone remember Charlton Heston as Moses?) today's Christian culture of mega-sized ministry has helped make pastors—especially large-church pastors—the apple of the Hollywood eye. Hollywood has two major films on biblical characters (Mary and Noah) coming up in 2014, and the trend is likely to continue.

According to The Telegraph:

Studio executives who have spent the past few years releasing superhero and zombie films have, it seems, had an epiphany. Now their new best friends are evangelical pastors whose endorsements they actively seek, even inviting them on to sets during production. Pastors in turn play clips from films of which they approve to 10,000-strong congregations on 40ft wide movie screens.
Larry Ross, who has handled publicity for Christian groups and leaders including Rick Warren and Billy Graham, said "no pastor goes to seminary in order to market movies" but if the movie "proves edifying to their congregation, if it builds their faith", they would recommend it.

Is this a cultural boon or bane? We at Leadership Journal, committed though we are to cultural engagement and renewal, aren't enthused. For past opinion on this, revisit Skye Jethani's excellent "Man of Steel in the Den of Thieves."

Related Topics:ResearchTrends
Posted: January 3, 2014; All posts for week of January 3, 2014

Subscribe to read more

Subscribe Today!

  • Monthly issues on web and iPad
  • Web exclusives and archives on Leadership Journal.net
  • Quarterly print issues

Print subscriber? Activate your online account for complete access.

Editor's Pick
Serving Immigrants Saved Our Church

Serving Immigrants Saved Our Church

How welcoming in the stranger revived a declining congregation.
Sister Sites