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Home > Trend Watch > 2014 > March 19 > Verily, Verily, the "Fastest Growing" Bible Translation is the … KJV?

Trend Watch

Perspective on the buzz

Thou shouldst heed a recent report from the Center for the Study of Religion and American Culture at Indiana University-Purdue University Indianapolis that verily indicates a surprising truth. Far from being just Grandpa's translation, the KJV is alive and well in the digital age. CT's summary of the report:

When Americans reach for their Bibles, more than half of them pick up a King James Version (KJV) … The 55 percent who read the KJV easily outnumber the 19 percent who read the New International Version (NIV). And the percentages drop into the single digits for competitors such as the New Revised Standard Version, New America Bible, and the Living Bible.

Not only is the translation still the most popular, but that popularity and use is growing:

The KJV also received almost 45 percent of the Bible translation-related searches on Google, compared with almost 24 percent for the NIV, according to Bible Gateway's Stephen Smith.
In fact, searches for the KJV seem to be rising distinctly since 2005, while most other English translations are staying flat or are declining, according to Smith's Google research.

Related Topics:ResearchTrends
Posted: March 19, 2014; All posts for week of March 19, 2014

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