The creators of XXXchurch.com are taking their unconventional campaign out of the gutters into the sanctuaries of the nation's churches: October 9 is National Porn Sunday. The event is the brainchild of two youth pastors who say it's time that the church stop ignoring pornography. "Ten years ago, this was a topic for a Saturday men's breakfast; not anymore," says Craig Gross, co-founder with Mike Foster of the anti-pornography ministry. "In 2005, everybody has either had contact with pornography, or knows someone who has. This is a topic for Sunday morning."

"I think all churches must take leadership in addressing the things that are defeating their members," says Elliott Anderson, pastor of Elgin (Ill.) Evangelical Free Church, "and porn is definitely one of those things. The church should be leading this discussion—not reacting to it."

Leading such a discussion is not without risk. "I thought the Porn Sunday thing was going to blow up in my face," says Gerry Michalski, pastor of ...