• Is honest and open; won't indulge in half truths
 • Plays by the rules
 • Challenges unethical practices or misleading claims
 • Won't exaggerate his abilities or minimize others'
 • Voluntarily reports substandard performance
 • Doesn't grasp opportunities at another's expense
 • Won't shift blame
 • Doesn't deceptively imply endorsement by silence
 • Is consistently loyal
 • Refuses to ease tasks by taking dubious shortcuts
 • Can't be bought
 • Is true to his word, making no empty promises
 • Won't cover up an error or failure
 • Avoids gossip
 • Won't trim the truth to avoid an awkward situation