Steve Jobs’s Dare
Theme for this Week: Putting Purpose in Your Life
Gordon MacDonald
Tuesday, February 26, 2002
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Steve Jobs’s Dare
Theme for this Week: Putting Purpose in Your Life
Tuesday, February 26
Key Bible Verse: For God knew his people in advance, and he chose them to become like his Son (Romans 8:29). Bonus Reading:Romans 8:28—39
What caused Pepsi Cola president John Sculley’s dramatic shift to become president and CEO of Apple computer?
Sculley, with years of experience in marketing beverages, was one rung from the top of well-established Pepsi. He’d no idea how to revive sagging computer sales at Apple, struggling to survive.
Sculley describes meeting with Steve Jobs, the brilliant but impulsive Apple founder, who’d flown to New York to recruit him. “Are you going to come?” Jobs persisted.
“Steve,” Sculley says he replied, “I love what you’re doing. … But it just doesn’t make sense.” Loath to forfeit pensions and deferred compensation, he told Jobs he’d require $1 million annually plus a million each for a signing bonus and severance pay!
Stunned at first, Jobs, recovering, said Apple would pay that kind of money. But again Sculley demurred.
Exasperated, Jobs asked, “Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?”
“I had no answer,” writes Sculley. “It simply knocked the wind out of me.” By making him think like a visionary, Jobs eroded all his resistance.
—Gordon MacDonald in Forging a Real-World Faith
My Response: I’ve been challenged to think outside my employment box by …
Thought to Apply: Outstanding people have one thing: an absolute sense of mission.
—Zig Ziglar (motivational speaker)
Adapted from: Forging a Real-World Faith (Nelson, 1989).
Copyright © 2002 by the author or Christianity Today International/Men of Integrity magazine.
Click here for reprint information on Men of Integrity.
January/February 2002,Vol. 5,No. 1
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Sovereign Lord, please enable me to align my goals with your purposes so that my life will bring You glory.
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