Let's Reposition Holiness
Theme of the Week: Holiness Down Here
Saturday, March 1, 2003
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Q. What exactly is repositioning?
A. In post-World War II America, the words Made in Japan on a product failed to evoke a positive emotional response. Not many of us wanted to purchase a Datsun. But businesses puposely "repositioned" their products in the mind of the public to evoke a dramatically different emotional response. Today, Japanese exports have become highly desirable. The names Toyota, Nissan, Honda, Lexus, and Infiniti dominate automobile sales. As Japan's positioning in the marketplace changed, so did consumer's purchasing habits.
How does this apply to holiness?
The enemy has orchestrated a long, relentless, strategic campaign to position holiness as something to be avoided at all costs. The picture most of us have concerning holiness simply isn't true. The holy among us aren't just stern people wearing dark colors. A life spent pursuing holiness is a wild, daring, robust life that most would envy if they understood the truth.
Could it be that when you meet a person who is genuinely holy, he or she is one of the few who are genuinely happy?
What if I still feel uncomfortable with being holy?
How I feel about holiness exerts dramatic power over my choices. Holiness has been positioned in most minds as undesirable—and many have paid dearly for the mistake of avoiding it. We need to reposition holiness in our hearts and minds.
—Bruce Wilkinson founded Walk Thru the Bible Ministries and Global Vision Resources.
Adapted from Set Apart: Dicovering Personal Victory Through Holiness (Multnomah, 2003) by permission
Copyright © 2003 by the author or Christianity Today International/Men of Integrity magazine.
Click here for reprint information on Men of Integrity.
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Lord, I want to remember the weekday to keep it holy. Teach me how.
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