The Amateur Edge
Theme of the Week: To the Frontlines with Faith
Sunday, October 8, 2006
 1 of 1
Who Said It…Bob Briner
Bob Briner was a leading figure in professional sports management, an Emmy Award-winning producer, and president of ProServe Television. He wrote regularly for the New York Times and Sports Illustrated. With Michael W. Smith, he co-hosted the nationally syndicated radio show Roaring Lambs. Bob wrote a book with the same title, and while battling cancer in 1999, struggled to finish one more book during his final weeks on earth—pulling it off just in time. What He Said…The Amateur Edge
The conventional wisdom says that Christianity's best spokespersons are the Chuck Swindolls and the James Dobsons of the church. But guess what. Out where I spend my professional life—in the headquarters of the television networks and in the advertising agencies in New York and in the offices of the professional sports leagues—people have never heard of either one. They are both extraordinarily effective at speaking to and equipping Christians. But we are not applying what they are teaching us.
It is my firm belief that the most effective spokespersons for Jesus Christ in the public arena will:
- Have never asked for money on radio or television.
- Not be on the payroll of any Christian organization.
- Through competence and class in their own "secular" profession, have earned the right to be heard.
- Be a superb communicator.
- Know and love God's Word.
- Understand that Christianity is relevant to life.
Adapted from Roaring Lambs (Zondervan, 1993) by permission.
Copyright © 2006 by the author or Christianity Today International/Men of Integrity magazine.
Click here for reprint information on Men of Integrity. 1 of 1
 share this page
Lord, help me to penetrate my corner of Your world with the salt of the gospel.
Men of Integrity
Connect with God | Transform my Mind | Live by His Power
Relate Better | Make an Impact
Home | Archives | Contact Us
 |
|
 |
|
|
|
|
Try an Issue of Men of Integrity
Free!
|
 |
|
No credit card required. Please allow 4-6 weeks for delivery. Offer valid in U.S. only. Click here for International orders.
If you decide you want to keep Men of Integrity coming, honor your invoice for just $19.95 and receive five more issues, a full year in all. If not, simply write "cancel" across the invoice and return it. The trial issue is yours to keep, regardless.
Give Men of Integrity as a gift
Buy 1 gift subscription, get 1 FREE!
|
|
|
|
|
|
 |
|
 |
| |
|
RSS Feed
