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Crowds of moviegoing Christians carried The Passion of The Christ to the top of the box-office, and studios took note. Disney's the first major studio to try and court the same crowd with similar tactics—they're targeting Christians as part of their marketing plan for America's Heart and Soul, a patriotism-fueled film coming to theaters on July 2.

According to the Los Angeles Times, Disney's promoting this film by treating communities with high concentrations of conservative Christians to free viewings of this new high-spirits documentary. When I attended a press screening recently, the theatre was half-full with local churchgoers who had received free invites. It was an unusual crowd for a documentary, but they seemed enthusiastic about the film, which is a collage of interviews with ordinary Americans doing extraordinary things across the country.

Christianity Today Movies will have a full review of America's Heart and Soul when it releases.

Is Hezbollah supporting Michael Moore? (The Guardian)
Seems the United Arab Emigrates want to help out "America's fakest pseudo-muckraker."

Disney to "beam" movies to your TV (Yahoo! News)
How's the ClearPlay machine going to edit that?

Most powerful celebrity: Gibson or Christ? (Yahoo! News)
Forbes says it's Mel, the mastermind behind The Passion of The Christ.

Kiefer Sutherland wants to play T.C. Douglas (Yahoo! News)
Douglas, a Baptist minister, was also a leader of first North American elected socialist government.

WSJ editorial: Hollywood 'out of touch' with Christian market (Wall Street Journal)
Look no further than Saved! for proof that Tinseltown execs just don't get it.

Ebert apologizes to LOTR fans (TheOneRing.net)
The Chicago Sun-Times critic had said that Tolkien enthusiasts needed to "get a life."

From the Narnia front (Narnia Web)
Dawn French the voice of Mrs. Beaver; real wolves on the set; and a sneak peek at some of the imagery.

Copyright © 2004 Christianity Today.Click for reprint information.

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