Americas

Get Thee Behind Us

The Devil's latest marketing guise.
Mark Galli

"Church Check, a division of parent company Guest Check Inc., announced today the immediate availability of a new service offering, widely differing in scope from its current client base within the hospitality industry."

Thus begins a news release we received at the Christianity Today offices this week. The name "Church Check" naturally caught our attention, as did the offer of the new service. So we read on:

After years of success focusing only in Hospitality, Guest Check was approached by a single church congregation over two years ago, and was asked to consider providing inspection services. Their primary goal was to assess the Sunday morning experience of a non-biased third party visitor … . The church leadership wanted to get an unbiased and anonymous review of the "guest" experience.

For more information, the reader was invited to go to http://www.thechurchcheck.com, which we did. There we found the idea further explained:

Our team of savvy professionals can secretly worship at ...

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