New Research Reveals Why People Visit Church Websites

More than 17 million non-churchgoers visited church websites in the past year, according to Grey Matter Research.

Outreach-focused churches might want to spruce up their websites.

More than 17 million non-churchgoers visited the website of a local church or place of worship in the past 12 months. Yet many sites fail to easily provide the information these visitors are looking for, according to the just-released results of a nationwide research study by Phoenix-based Grey Matter Research.

These results follow the recent release of similar research on use of the internet for religious purposes.

Other new findings of note:

How frequently do regular churchgoers (who are online) visit their own congregation's website?

28%

In the last 30 days. (21.5 million adults)

44%

In the past six months. (34 million adults)

57%

In the past year. (44.8 million adults)

32%

Never. (Or their church does not have a website.)

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How frequently do regular churchgoers (who are online) visit other congregations' websites?

13%

In the last 30 days. (10.4 million adults)

27%

In the past six months. (21 million adults)

37%

In the past year. (28.7 ...

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