Report Finds Conflicting Trends at Christian Bookstores

CBA assesses last year's overall sales and store closures.
Report Finds Conflicting Trends at Christian Bookstores
Image: David Shankbone/Wikimedia

Sales at Christian bookstores increased by almost 3 percent last year, though the Black Friday bump that saved 2012 failed to materialize again in 2013.

While the 2012 sales surge masked mixed results for Christian booksellers, this year's CBA State of the Industry Report says stores are competing less on price and focusing more on personal engagement with customers.

However, 49 stores still closed across the country, according to the Association for Christian Retail. This was an increase from the previous year's 39 stores, but lower than the all-time high of 63 store closures in 2011. Additionally, 18 new Christian bookstores opened in 2013, an increase from 15 in 2012.

Shoppers bought early in 2013, with second-quarter sales increasing by 12.6 percent and third-quarter sales increasing by almost 9 percent. However, the fourth quarter, which usually includes a bump from Christmas shopping, saw sales decrease by almost 7 percent.

It's a dramatic contrast with the ...

Subscriber access only You have reached the end of this Article Preview
To continue reading, subscribe now. Subscribers have full digital access.
Already a CT subscriber?
or your full digital access.
November
Subscribe to CT and get one year free.

Read These Next

hide this
Access The Archives

In the Archives

This article is available to CT subscribers only. To continue reading, please subscribe. You'll get immediate access to this article and the entire Christianity Today archives.

Subscribe

Already a subscriber?
or to continue reading.