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Axis Denied: What should we learn from the demise of Willow’s Next-Gen ministry?

Ten years ago the leaders of Willow Creek Community Church realized that 18-30 year olds, popularly known as Gen X, were largely missing from their church. In response, the "seeker-driven" church launched Axis to help "the Next Gen connect with God through high-intensity weekend services with relevant teaching, worship and art." Willow became one of the first churches to experiment with the church-within-a-church model, and many others followed Willow's example hoping to reach Gen X.

This week Willow Creek announced the end of Axis.

Gene Appel, lead pastor of Willow's South Barrington campus, said that leaders have been asking God for months for a new vision for Axis, and they sense an emerging desire to be a "diverse church with an intergenerational vision." If Axis's launch ten years ago signified the start of the next-generation-church-within-a-church phenomenon, what are we to make of Axis's demise? Has Gen X ministry been a failure, or was Axis a victim of its own success - a transition ...

April
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