Out of Context: Dot.TV Pastor

"Next to a church's preaching pastor, the most important staff member in the shaping of the message is the media pastor...The second hire in most congregations should be the media pastor."

-Eric Reed, managing editor of Leadership, reports this statement made by the media pastor of a multi-site church whose web address ends in dot-tv. in his report, "Preaching by Faith and by Sight: How oral communicators are joining the visual revolution" in the Summer 2007 issue of Leadership journal. To see the quote IN context, you'll need to see the print version of Leadership. To subscribe, click on the cover of Leadership on this page.

August 30, 2007

Displaying 1–4 of 4 comments


September 19, 2007  8:23am

Ah yes, media saviness is so much more important than showing loving and giving service. Good lighting and excellent, non-distorted, loud audio has proved to be superior than love and the gospel in bringing people not only into a saving relationship with Christ but a deeper, more discipled one. Small churches should pack up and join "First Church of the 10,000". John

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September 08, 2007  11:55am

Wow is this sad. If there is one thing young people are running from it is the media driven culture. Those seeking spirituality are turned off by the media driven church. Just look at the research, media churches are for the forty somethings. Besides is this really biblical. Maybe we need to be more concerned about what is true rather than what appears to be attractional.

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September 04, 2007  11:09pm

a short but powerfully apt Scripture immediately sprang to mind in response to the quotation: " Jesus wept"

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Gary Sweeten

September 03, 2007  2:40pm

Anyone who thinks that people are primarily brought to faith, led into discipleship and moved out into ministry by a talking head or a video producer has missed the research on learning, change and influence over the past 40 years. This guy has obviously started reading his own PR and is puffing himself to get more money, status and power.

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