The Tech Effect
Technology is changing the way we preach. Is this a good thing?

Twenty-five years ago, the film Tron was a revolution - the first movie to use digital animation extensively. But critics almost universally panned the movie. One said, "Tron is loaded with visual delights but falls way short of the mark in story and viewer involvement."

How can preachers avoid that same trap? With our increasing ability to produce "visual delights," can we forget what matters most? How can we use technology to help, not hinder, the proclamation of God's Word? At the most recent National Pastors Convention, we brought together three pastors to discuss these questions. Below is an excerpt from the conversation. You can find the full interview on Leadership's website.

How important is it to use 21st-century technology when communicating the gospel in the 21st century?

Shane Hipps: It's important only if we understand their innate bias, because media are not neutral tools. The media are messages in themselves, and every single medium you use carries a different message embedded in it.

I occasionally use visual media and technology as a crutch to help keep what I'm saying interesting. But when an 80-year-old woman who lived through the Great Depression stood up in my congregation and told a story, she didn't use any technology, and everyone was on the edge of their seats listening to her suffering and what she lived through.

As the medium, she was infinitely more powerful than any technology I could bring.

John Palmieri: I agree, to a point. Trying to more media-savvy than the world around us - that is a battle we will lose. And if I'm just trying to be "relevant," I'll probably miss the mark every time.

But it is our responsibility to be resourceful and creative. If some technology is effective for communication, like a movie clip, great - use it. But if there's a story from a person within the community, a testimony, use that instead.

We use imagery. We use technology, but only to the extent that it enhances the message. If used too often, it can become more of a distraction.

What does it mean to be incarnational as we communicate God's Word? Can incarnation happen with technology?

Jarrett Stevens: Most weeks we do video interviews. That's incarnational. Bringing someone out for a live interview is much more raw and dynamic, but you have way less control. For example, we had a woman who'd recently been saved interviewed on video. She was telling her story and whenever she messed up, she dropped the f-bomb. Thankfully we could edit the video. If that had been live in the worship service, it might have been a great moment, but I doubt we could have fully recovered from it.

August 14, 2007