The False Gospel of Impact
And other ministry lessons from the creator of Veggie Tales.

How can a church leader keep their soul rooted in Christ and still keep pace with their ministry? The next issue of Leadership, due in mailboxes in April, will focus on that question. Phil Vischer may seem like an unlikely person to address the darker corners of a pastors' souls, but his new book, Me, Myself, and Bob: A True Story about God, Dreams, and Talking Vegetables(Nelson, 2007), wrestles with questions every church leader should be asking.

In 2000, Phil Vischer was running the largest animation studio between the coasts, had revolutionized Christian family entertainment by selling thirty million Veggie Tales videos, and was named one of the top ten people to watch in worldwide religion. Vischer's vegetable empire, better known as Big Idea Productions, seemed poised to become a Christian Disney.

But by 2003 the dream was over. After a heartbreaking court decision, later overturned on appeal, Big Idea declared bankruptcy and Vischer had to sell the company's assets, including his computer animated characters Bob the Tomato and Larry the Cucumber. We spoke with him recently about his life after Big Idea, and how God has transformed his understanding of ministry.

In the book you talk about growing up in evangelicalism. How did that shape your sense of mission when you started Big Idea?

In college I heard a sermon in chapel about knowing God's will. It was given by a former mathematician. He said that if God's will is not clear we should use the test of spiritual expediency. Which of the two choices in front of me will impact more lives? That one is God's will. My evangelical upbringing said more impact is better. It's better to be Bill Bright than Mother Teresa. Better to impact millions at once than one at a time. God has given us limited time and resources and we have to help as many people as possible - not just two or three. Mother Teresa should have franchised a system for feeding the poor on a massive scale. She needed an MBA.

When did that perspective begin to change?

Near the end we were selling a gazillion [Veggie Tales] videos and I was getting four hundred fan letters a day, but one day I was reading my Bible and I came across the verse that lists the fruit of the Spirit. It occurred to me that none of those things were present in my life. It didn't say the fruit of the Spirit is impact, large numbers, or selling lots of videos. I realized something was not right.

I began asking, how am I supposed to live? I thought I had that figured out, but evidently I was completely wrong. So over three months I went through all of Paul's letters and wrote down every directive or instructive statement he made. And when I read all of those statements it became clear that the gospel I had was a sham. It was more the gospel of Benjamin Franklin than the gospel of Jesus Christ. It was more about self-improvement, and pulling yourself up by your bootstraps, and going out and changing the world. It was American cultural values masquerading as the words of Christ.

March 02, 2007

Displaying 1–2 of 2 comments

Troy Gramling

March 08, 2007  2:41pm

Ryan I have never heard it said better! ...Thanks for a great perspective without judgement...

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mike daniel

March 06, 2007  11:09am

At some point we have to decide if Jesus' grace really is sufficient - if that really is all we need and desire. By knowing what we have in Him, we might just be able to let go of what we feel we lack in the flesh. If He is our only pursuit, and He gives Himself freely to us, then suddenly I have nothing to gain or lose in my behavior and all the activity. I might actually experience true abiding. Maybe when He said, "It is finished," Jesus meant we should stop trying to finish what He's already done for us. Somewhere in what He's already accomplished is found abundant life - not in the abundance of my activity, behavior, obedience, and impact. At some point, Jesus Himself really is "the Life". I look forward to the issue!

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