Willow Creek Repents? (Part 2)
Greg Hawkins responds with the truth about REVEAL.

Last week's post about Willow Creek sparked a lot of conversation. It all flowed from comments made by the church's leaders following a three year self-evaluation of Willow Creek's ministry effectiveness. Your comments caught the attention of Greg Hawkins, Willow's executive pastor. Below Hawkins reponds to your thoughts, clarifies what Willow has learned, and discusses the church's future.

Friends,

I'm thrilled to see the high level of interest and energy behind the blogosphere comments about REVEAL. But I've read enough postings to think that it might be helpful to provide a few facts on three issues that keep coming up. Trust me. I'm not into "spin control" here. I just want to fill in some gaps.

1. It's Not About Willow

? REVEAL's findings are based on thirty churches besides Willow. In all thirty churches, we've found the six segments of REVEAL's spiritual continuum, including the Stalled and Dissatisfied segments. And these churches aren't all Willow clones. We've surveyed traditional Bible churches, mainline denominations, African-American churches and churches representing a wide range of geographies and sizes. Right now we're fielding the survey to 500 additional churches, including 100 international churches. So, while REVEAL was born out of a Willow research project in 2004, the findings are not exclusive to Willow Creek.

2. Willow Repents?

? The first blog started with this question, and the answer is "yes". But repenting is not a new experience for us. We've made a number of major course corrections over the years ? like adding a big small group ministry for the thousands of new Christians coming to faith at Willow, and adding a mid-week service for our Christ-followers. We've always been a church in motion and REVEAL is just another example of Willow trying to be open to God's design for this local church.

3. Is Willow Re-thinking its Seeker Focus?

? Simple answer ? no. My boss would say that Willow is not just seeker-focused. We are seeker-obsessed. The power of REVEAL's insights for our seeker strategy is the evangelistic strength uncovered in the more mature segments. If we can serve them better, the evangelistic potential is enormous, based on our findings.

I hope this was helpful. In any event, I'm enjoying following the dialogue. Keep it up! And let me know if you have any questions you'd like me to address.

Greg Hawkins

October 26, 2007