Few would disagree that Willow Creek Community Church has been one of the most influential churches in America over the last thirty years. Willow, through its association, has promoted a vision of church that is big, programmatic, and comprehensive. This vision has been heavily influenced by the methods of secular business. James Twitchell, in his new book Shopping for God, reports that outside Bill Hybels' office hangs a poster that says: "What is our business? Who is our customer? What does the customer consider value?" Directly or indirectly, this philosophy of ministry - church should be a big box with programs for people at every level of spiritual maturity to consume and engage - has impacted every evangelical church in the country.
So what happens when leaders of Willow Creek stand up and say, "We made a mistake"?
Not long ago Willow released its findings from a multiple year qualitative study of its ministry. Basically, they wanted to know what programs and activities of the church were actually helping people mature spiritually and which were not. The results were published in a book, Reveal: Where Are You?, co-authored by Greg Hawkins, executive pastor of Willow Creek. Hybels called the findings "earth shaking," "ground breaking," and "mind blowing."
If you'd like to get a synopsis of the research you can watch a video with Greg Hawkins here. And Bill Hybels' reactions, recorded at last summer's Leadership Summit, can be seen here. Both videos are worth watching in their entirety, but below are few highlights.
In the Hawkins' video he says, "Participation is a big deal. We believe the more people participating in these sets of activities, with higher levels of frequency, it will produce disciples of Christ." This has been Willow's philosophy of ministry in a nutshell. The church creates programs/activities. People participate in these activities. The outcome is spiritual maturity. In a moment of stinging honesty Hawkins says, "I know it might sound crazy but that's how we do it in churches. We measure levels of participation."
Having put so many of their eggs into the program-driven church basket, you can understand their shock when the research revealed that "Increasing levels of participation in these sets of activities does NOT predict whether someone's becoming more of a disciple of Christ. It does NOT predict whether they love God more or they love people more."
Speaking at the Leadership Summit, Hybels summarized the findings this way:
Some of the stuff that we have put millions of dollars into thinking it would really help our people grow and develop spiritually, when the data actually came back, it wasn't helping people that much. Other things that we didn't put that much money into and didn't put much staff against is stuff our people are crying out for.
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