Membership is not all that important at our church, about a third of respondents to a recent Leadership Weekly poll said. While 38 percent said attenders were frequently urged to join, and 34 percent said the membership appeal was occasionally given, the remainder said their church placed little or no emphasis on membership. That trend, according to many experts, is a mistake, the costly result of a casual, come-as-you-are attitude.

The church should be less like a cruise ship and more like a battleship, says Ken Sande of Peacemaker Ministries. Rather than emphasizing their casual atmosphere and fun activities, Sande says it's time for churches to raise the bar, to focus on a serious mission, and ensure that every person aboard serves a vital function. To make the shift, Sande says we must recapture the importance and meaning of church membership. If nothing else, emphasizing membership can protect the church from the growing threat of lawsuits.