No other church has been more innovative online than the Oklahoma-based LifeChurch.tv. With over 40 online services each week, as well as a virtual campus in Second Life, the megachurch has seen digital communication as a key to its influence and mission. LifeChurch.tv was also the team behind the free YouVersion Bible app that has become one of the most downloaded apps on iTunes.

Now the church is seeking to pioneer a new online frontier. LifeChurch.tv has officially applied to the Internet Corporation for Assigned Names and Numbers (ICANN) for ownership of the .church domain name. If successful, LifeChurch.tv would control the distribution of all .church domains worldwide.

Bobby Gruenewald, Innovation Leader at LifeChurch.tv said:

"When people are searching for answers, one of the first places they go is online. Exploring matters of faith is no exception, and many individuals experience a church's website before they ever step through its doors. There are countless examples of the church ...