The Why of Church Social Media - Why you need to work harder to connect people to your church: "Back in the day, back in the 60's, 70's, 80's, whatever, you would have multiple touch points each week with the people from your church. They'd come on Sunday morning, they would possibly come on Sunday night, they would come on Wednesday, and then there might be one more event during the week that they would come to. So you would have four touch points to get information to them, to announce things to them. Whereas now, if they're in the demographic where I am here in Phoenix, we're lucky to get families to show up to a Sunday morning twice a month. And so we look at social to make up the difference." A 48-min podcast that's worth the time investment.

On Having Teacher's Pets - Jesus built into a select group of twelve, and of those, gave extra attention to three key team members. Most of us have an ideal of being open to everyone. "The most effective ...